Welcome!

I'm Dani Mello, founder of Strike Brand Strategy and Design. Here, you can learn what motivates me and my professional background.

I have many years of design experience and a true passion for what I do and the businesses I serve.

I am on a mission to help NZ businesses build their brand from the ground up. To help turn their vision into reality.

Here is a bit about my process:

Design excellence is strategy-led.

01 Connect

Imagine the company you know now and then re-imagine it. Every project starts with an understanding of the business needs.

Do you want to get an edge over your competitors? Do you feel your brand no longer represents who you are?

Getting to the root of the issue will allow us to think more creatively about solutions.

02 The DNA of your brand

The Brand Strategy Framework is the first and most crucial step in shaping the new brand. 

We will build the distinctive 'DNA' that defines your personality, positioning and core audience.

03 Brand Design

Here is where the magic happens!

First, we decode the unique DNA into tailored-made design concepts. Second, we execute your logo (when needed), brand identity and brand collaterals (print and digital).

Striking and straightforward design brings brands to life.

Finally, your new visual identity will become the backbone of your brand, a reflection of your company that inspires people to invest in you.


04 Style Guide for logo projects

You know the feeling—the feeling when you've just created your new logo, business cards, and letterhead.

It's what you wanted, and you love it! The Style Guide is your chance to protect the investment you've made in your logo.

The Style Guide will direct you to produce an accurate and professional representation of your logo and new visual identity in all brand touchpoints.

Strike Blog
Why is branding so important in today's connected world?
The Social Media - How to Tame the Beast!
The Purchase Funnel
Is Traditional Advertising Still Effective?
Creative Ways to Differentiate Your Business From Competitors
Life To Brands

Unleash The Power
Of Your Brand.

Strike helps New Zealand Brands create their own narratives that inspire customers to explore.