The old visual identity was outdated.
The logo was very complicated.
The company did not have a clear strategic direction.
Brand strategy. Define target audience and new positioning.
Improve and simplify the mark.
Create a visual identity.
Created a modern, simplified mark.
The new logo works better in digital media.
Developed a website supported by Shopify.
Designed a series of print material.
Improved brand recognition and increased online sales by 44%.
