Alpine Guides has re-designed its logomark a few times in its over 50 years of existence. This time, our challenge was to design a timeless logo—the one symbol representing all products they offer.
It was also time to re-create and unify its brand identity.
Create a bold, simple and remarkable new logo.
Keep Aoraki / Mount Cook as the symbol.
Develop a connected modern new visual identity.
Increase brand recognition.
We designed a modern logomark – which combines Mount Cook and ski tracks.
The mint mark is versatile and is also used for the Alpine Guides Heliski brands and Ski The Tasman brand.
We developed a simple and effective visual identity.
Used contrasting colours and font sizes for a powerful brand statement.
Created a style guide to maintain consistency on all visual touch-points.
